Talk about Sustainability with Alex Frost

“I’m not emerging, I am young to emerging.”

“Finding the solution of sustainability is hard! Is a messy one for sure.”

‘Sustainablity’ is complicated, a lot of the art works we create are wasteful project (food, water), it is the purpose of this project as well. In general, valuate art is wasteful.

Be objective from an ethical principle buying eco-friendly stuff is to show you’re not a bad person. (Frost, 2022)

“Online consumption” – unboxing.

In 2017 Frost started making his video series – Wet Unboxing. In these videos, products selected from an optimised and urban life were opened by hand in a tank filled with water direct to camera. These enigmatic and hypnotic videos of hands opening items underwater riffed on the online trend of YouTube unboxing videos, where products are opened on camera and posted onto the infinite feeds of social media. Within this space of virtual consumption, the Wet Unboxing videos acted-out the migration of the desires for physical consumption onto an online world.

Focusing at the point where a prosaic digital reality meets the physical, the works in Passive  Aggression utilise a privatised language to make it public.  
Photography by Hailey Cho

  1. taco. 2022. Alex-Frost-Passive-Aggression. [ONLINE] Available at: https://taco.org.uk/Alex-Frost-Passive-Aggression. [Accessed 4 May 2022].

Liked Liked
No Comments