Intervention process

First, they must determine to what extent they are part of a value chain that can be controlled (and that they believe they or someone must control), or to what extent they are part of a more complex digital ecosystem, in which the dynamics are less about command and control and more about building, maintain- ing, and using networks.

Second, executives need to assess how much they know about the needs of their end customers and how much they can know. Once a company has determined which quadrant or quadrants it is operating in, it can use the framework to discover whether it should stay where it is or, if not, what it should do to move toward another DBM.