Solution of young generation – Climate Anxiety

Ecopsychologists say one of the best ways to fight climate anxiety is action, so in addition to having a sound sustainability strategy brands should give consumers a chance to help. Belgian-owned, Mexico-brewed beer brand Corona launched the Plastic Fishing Tournament, a series of events held around the world to remove plastic debris from the ocean and raise awareness of marine plastic pollution. US soy milk brand Silk offered free group eco-counselling sessions with its climate counsellor, Dr Debbie C Sturm.

Brands, who often have close daily connections with consumers, have an opportunity to team up with local governments to provide more resources. For example, US-based PepsiCo put $35m into the Closed Loop Local Recycling Fund, an initiative that offers small-scale, modular recycling systems in communities across the US.