WGSN – Consumption Habits Impact Climate Change

According to our survey, 46% of consumers somewhat agree and 38% strongly agree their consumption habits impact climate change, though 52.5% believe that brands and governments should bear responsibility for sustainability practices. Amazon and Target have announced ambitious energy targets, aiming to be net-zero (using less energy than they produce) by 2040. Focusing on store design, both US retailers are using CO2-based refrigeration, while Target will focus on solar energy and Amazon will implement low-carbon concrete flooring.

“Overconsumption and mindless consumption is killing the planet. I know that my actions alone will not have an impact on the state of global warming, but I believe that if consumers change behaviours en masse, then brands and businesses will have no choice but to comply.”Elizabeth, 37, New Jersey

“I need to know for my own sake (and for future generations’ sake, like my hypothetical children) that I have done everything possible personally to avoid an irreversible situation. It may be a long time in the future or I may not even be here, but I need to know that I at least tried to do something rather than let it happen.”Alistair, 29, London