Talk with Creative Production Company (GHD shoot) ‘What are the wasteful products during events making?’

On 28th September, I have got a chance to speak with the Creative Production Company relate on what are the most wasteful products during luxury fashion events.

We start the conversation with the coffee cup on our hands, coffee cups are comment everywhere. The cup is recyclable paper but the lid is plastic, why the lid can’t be paper as well? Is it a choose? They just haven’t done it paper way!

Ash Martin – Fashion, product, film photographer

“The kit always needs to update to meets the industry standard.” (kit: camera, devices etc)

“Always need to customise stuff for client, specific brand and collection.”

Karen Louise – Nail Artist

“For the past few years Vivian Westwood’s shoot have always been eco-friendly.”

So create an item that can be customisable would be the goal. Can reuse for multi brands and events. How to achieve circular consumption? The current industry keeps producing products however the product can only be used once. After the product is used it is either thrown away or put into storage. Therefore, I want to break this process and allow for products to be reused so that we can achieve circular consumption.