Why should corporations care about sustainable development?

Stakeholder Politics Social Capital, Sustainable development, and the Corporation – Robert Boutilier

The concept of sustainable development is portrayed as a bridge among various camps that either support or oppose the corporation and the process of economic globalisation. The WCED definition requires a balance in three relationships, namely: humankind with nature; the current generation with future generations; and different groups with the current generation.

In practical terms, keeping these three elements in balance translates into the need for ecological footprint reduction in the developed world and for poverty reduction in the developing world.