Multifunctional versatility

Versatility will justify trend-led spend, with items that facilitate several looks becoming important. Products with multiple end uses that service different lifestyle needs will enhance value. (WGSN, 2022)

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia will account for almost a third of global GDP and more than a quarter of consumer spending, highlighting huge opportunities for business and investors. (Euromonitor International, 2021)

Euromonitor. 2022. The Future of Emerging Asia | Market Research Report | Euromonitor. [ONLINE] Available at: https://www-euromonitor-com.arts.idm.oclc.org/the-future-of-emerging-asia/report. [Accessed 23 October 2022].