2nd Intervention

After COVID rules have relaxed, people are starting to go out more. With the lock down, many people were stuck inside, experiencing digital over stimulation. Being stuck in their house and lack of socialising took a toll on everyone. This is especially the case with the younger generation as physical interaction is fundamental in their development. Having digital events may not create as deep of a community as opposed to physical events.

As a result, I believe the younger generation will appreciate physical attendance of luxury fashion events and will be more encouraged to participate in an eco-friendly lifestyle. I will test this by asking the younger asian population on their thoughts of digital or physical events. I will also ask their current knowledge of environmental problems and what is being done at the moment. Furthermore, attempt to contact luxury fashion brands and ask their opinion regarding eco-friendly events and younger generation education.

My intervention now will be to ask the younger asian generation about their knowledge of sustainability and ask what ideas they might have that will encourage others to be more eco-friendly. I will also contact luxury brands and discuss with them ideas regarding more eco-friendly events and what will be realistically possible.