Rest, relaxation, serenity and escapism

Retailers are innovating with store design features that encourage customers to slow down and relax, boosting brand affinity through appreciation of an environment designed to allow them space to recharge. An antidote to the turbo-charged speed of everyday life and social media, this is about giving permission to find moments of rest within the context of retail, which is especially important during a day-long family outing.

Opened in September 2021, Uniqlo’s Rue de Rivoli store in Paris has a library corner on the top floor featuring comfortable places to sit and plenty to read, from picture books to art books. It keeps younger children occupied while their parents shop, or is simply a space to escape the busy city outside.

Seoul’s largest department store, The Hyundai Seoul, takes this concept to the next level, incorporating rest into the design of the entire space, with 49% of it given over to recreation.

This restful aspect of retail is helping to accommodate a broad shift towards wellbeing, going beyond simple seating areas to incorporate design features such as more natural light, open spaces and biophilic elements that create a sense of sanctuary.

University of the Arts London WebLogin. 2022. University of the Arts London WebLogin. [ONLINE] Available at: https://www-wgsn-com.arts.idm.oclc.org/insight/article/92906. [Accessed 15 November 2022].